Built on decades of peer-reviewed research and the pioneering work of Dr. Robert Cialdini, the world's leading authority on influence and persuasion
"The Godfather of Influence"
Dr. Robert Cialdini is recognized worldwide as the leading authority on the science of influence and persuasion. His groundbreaking research has transformed how we understand decision-making and human behavior in business contexts.
Scientifically proven psychological triggers that drive decision-making, now integrated into our AI-powered revenue systems
People feel obligated to return favors and kindness
People align with their previous commitments
People follow the actions of similar others
People defer to credible experts and leaders
People say yes to those they like and trust
People value things more when they're limited
Dr. Cialdini's latest research reveals a seventh principle: Unity - the more we identify ourselves with others, the more we are influenced by them. This principle forms the foundation of our stakeholder alignment systems.
Trusted by leading organizations worldwide
"The foundational expert in the science of influence... His research has revolutionized how we understand and apply persuasion in business."
"Cialdini's principles have become the gold standard for ethical influence and have transformed sales and marketing globally."
Committed to the ethical practice of influence through transparency, informed decisions, and mutual benefit
Every influence principle we employ is designed to create clarity and understanding, never manipulation
We facilitate better decision-making by aligning psychological insights with genuine value delivery
Our systems create win-win outcomes where both buyers and sellers achieve their objectives
Join industry leaders using Cialdini's principles powered by AI to transform their sales outcomes