Where neuroscience meets revenue. Explore cutting-edge research and practical applications of influence psychology in modern sales.
The sales profession stands at an inflection point. While organizations pour millions into CRM systems and sales training, they're ignoring the most fundamental driver of buying decisions: the human brain. New neuroscience research reveals why traditional sales methodologies fail and what's replacing them.
In today's landscape of Revenue Operations, the convergence of artificial intelligence and behavioral science isn't just an opportunity—it's an imperative. Learn how leading organizations are combining Cialdini's principles with machine learning to create unstoppable revenue engines.
Large Language Models are spontaneously developing persuasion capabilities that mirror human psychological triggers. This groundbreaking research reveals how AI systems are learning influence patterns from training data—and what it means for the future of sales.
Sales enablement is at a crossroads. Despite decades of research proving how decisions are actually made, most enablement programs still focus on features, benefits, and battle cards. Here's why that's changing—and what forward-thinking leaders are doing instead.
Enterprise deals don't fail because of product fit or pricing—they fail because sellers misread the psychological dynamics of group decision-making. New research reveals the hidden patterns that determine which deals close and which stall indefinitely.
The principle of reciprocity is one of the most powerful drivers of human behavior. Learn how to systematically apply this principle across your entire revenue organization using automation and AI-powered personalization.
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